What does the Wheeler-Lea Act prohibit?

The Wheeler-Lea Act primarily prohibits false or misleading advertisements. This legislation was enacted in 1938 as an amendment to the Federal Trade Commission Act, and its main purpose is to protect consumers from deceptive advertising practices that could influence their purchasing decisions. By making such advertisements illegal, the act aims to ensure that consumers have access to truthful information about products and services. This is crucial for maintaining fair competition in the marketplace and supporting the principle of informed consumer choices.

The other options address important issues related to consumer protection, but they do not accurately capture the specific focus of the Wheeler-Lea Act, which is centered on misleading advertising. Deceptive pricing practices and marketing of unsafe products, while vital concerns in consumer law, fall under different legal frameworks or regulations separate from the Wheeler-Lea Act.